Art as a Layered Experience

Based in Dubai, Un-Fold-Ing believes that true art invites curiosity and discovery. Each creation is designed to reveal new dimensions over time, inviting meaningful engagement. “We see art as a source of endless inspiration and depth,” explains the founder of Un-Fold-Ing. “Just as a painting reveals new details with each viewing, our designs evolve over time, inviting users to discover new facets with every interaction.”

What starts as a simple appreciation of form deepens into an understanding of the narrative embedded within each product. This dynamic relationship between user and object transforms everyday encounters into moments of revelation and artistic connection.

Narrative-First Design: The Story Behind the Object

Un-Fold-Ing embraces a narrative-first design approach. Each product begins with a concept, a theme that guides the creative process from inception to completion. This narrative thread ensures that every element—form, function, materials, and finishes—works in harmony to shape a meaningful artistic vision.

"We believe that every great product has a story to tell," says the studio's lead designer. "By starting with a strong narrative, we delve deeper into the essence of each creation, revealing layers of functionality and beauty. The result is a design that resonates both emotionally and intellectually.

The Design Process: Layers of Artistic Exploration

The studio's design process unfolds organically, evolving from concept to meaningful artistic expression. "We approach each project as if we're creating a piece for a gallery," explains the creative director.

"Our designers are encouraged to think like artists, pushing boundaries and challenging conventions." This artistic approach to product design involves extensive experimentation with forms, materials, and concepts. The studio often collaborates with artists from various disciplines, further blurring the lines between art and design.

Un-Fold-Ing employs a thoughtful design process, blending storytelling, visual elements, and practical considerations:

Conceptual Foundation
Every project starts with an in-depth exploration of ideas, cultural references, and artistic inspirations to establish a guiding theme.

Creative Visualization
The guiding theme takes shape through visual and tactile elements, merging artistic principles with design methodologies.

Seamless Functionality

Practicality is harmonized with creativity to enhance user experience without compromising design integrity.

User Interaction
Thoughtfully crafted details invite users to discover and connect with the design in meaningful ways over time.

Beyond Functionality: Art as Experience

Un-Fold-Ing strives to create products that transcend functionality, transforming them into enduring sources of inspiration and artistic expression.

Through this philosophy, Un-Fold-Ing reimagines design as a medium for storytelling and artistic discovery, elevating everyday interactions into profound moments of connection.

The Alchemy of Everyday Art

Un-Fold-Ing’s philosophy centers on transforming the practical into the profound. "We want people to see the artistic value in the items they use daily," says the founder.

"Our goal is to elevate everyday objects into pieces of art. But not art that hangs on a wall, separated from daily life. We create art that you live with, use, and gradually discover over time."

This philosophy echoes the words of iconic designer Charles Eames, who said, "The details are not the details. They make the design."

The Future: An Ongoing Revelation

As Un-Fold-Ing prepares to reveal its creations, it promises to bring a fresh perspective to product design by emphasizing art's layered nature. "We're excited about what lies ahead," concludes the founder.

"Un-Fold-Ing is about more than just creating products; by unfolding the layers of art through product design, we create objects that enrich people's lives in profound and meaningful ways."

At Moori, our commitment is to deliver designs that meet and exceed your expectations.

Visit www.moori.ae to discover our meticulously crafted spaces.

Curious to learn more? We encourage you to engage with our expert designers through a complimentary consultation at moori.ae/complimentary-consultation.

Let's begin the journey of transforming your space into a masterpiece.

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📞 +971 553532729 ✉️ sooraj@moori.ae

Your luxury home awaits. Let Moori guide you there!

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